The idea that a company can become an “employer of choice” has made that term somewhat of an industry buzzword, although truly becoming an employer of choice is much more than just terminology.
A company that can call itself an employer of choice is a company that, because of the reputation it has built, is a place where people want to work. And once they do work there, it’s a place where employees will be engaged and choose to truly commit to the company’s success. There are many benefits for an organization that achieves it.
Working to become an employer of choice requires an investment of time and resources. The long-term benefits of being a place where people want to work, however, far outweigh the costs. The results of becoming an employer of choice can include decreased turnover, increased productivity, and increased innovation—which in turn all lead to more successful business outcomes.
Employers who continuously evaluate and benchmark its human resources practices, polices, and ways of conducting business consciously position themselves as a place where individuals want to work. Download this resource to view a simple model that shows four broad elements that work together to make a company desirable to employees.
